Management Information Systems: Managing the Digital Firm, Global Edition
Auteur(s) :
Kenneth C. Laudon (Auteur), Jane Laudon (Auteur)
Editeur(s) :
Pearson Education Limited
Rayon(s) :
Sciences
Public(s) :
Public motivé
Ean :
9781292296562
Date de parution :
12/08/2019
Résumé :
For introductory courses in IS (information systems) and MIS (management information systems).
Management Information Systems: Managing the Digital Firm provides the most comprehensive overview of information systems used by business firms today, while drawing connections between MIS and business performance. The Laudons are known for their outstanding real-world case studies, which describe how well-known companies use IT to solve problems and achieve business objectives. Students develop sought-after skills, such as leading IS-related management discussions and using IT to meet bottom-line results. Each chapter of the 16th edition features all-new Interactive Sessions, new Video Cases, and a new Career Opportunities section building practical job-seeking skills.
Management Information Systems: Managing the Digital Firm provides the most comprehensive overview of information systems used by business firms today, while drawing connections between MIS and business performance. The Laudons are known for their outstanding real-world case studies, which describe how well-known companies use IT to solve problems and achieve business objectives. Students develop sought-after skills, such as leading IS-related management discussions and using IT to meet bottom-line results. Each chapter of the 16th edition features all-new Interactive Sessions, new Video Cases, and a new Career Opportunities section building practical job-seeking skills.
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