The Road to Luxury : The Evolution, Markets, and Strategies of Luxury Brand Management
Auteur(s) :
Ashok Som (Auteur), Christian Blanckaert (Auteur)
Editeur(s) :
John Wiley & Sons Inc
Rayon(s) :
Economie. Gestion de l'entreprise
Public(s) :
Public motivé
Ean :
9780470830024
Date de parution :
20/03/2015
Résumé :
Suitable for industry insiders and executives, this book presents useful data with which to craft successful business strategies. It includes academic data, with information on the business attractiveness and appropriateness of various country markets. It examines strategies and success factors of key players, and more.
Commandable, envoyé en 4 à 6 jours
62,65 €
Livraison à partir de 4 € en France métropolitaine