The Art of Successful Brand Collaborations : Partnerships with Artists, Designers, Museums, Territories, Sports, Celebrities, Science, Good Cause…and More
Auteur(s) :
Géraldine Michel (Auteur), Reine Willing (Auteur)
Editeur(s) :
Taylor & Francis Ltd
Rayon(s) :
Economie. Gestion de l'entreprise
Public(s) :
Enseignement secondaire
,
Public motivé
Ean :
9781138499614
Date de parution :
11/03/2020
Résumé :
This book is a guide to understanding the complex process of co-branding and explains the key factors of success to build this specific form of a partnership. It offer tangible examples of partnerships between various kinds of internationally renowned artists, celebrities, brands and companies.
Commandable, envoyé en 4 à 6 jours
41,33 €
Livraison à partir de 4 € en France métropolitaine